Analysis of our music video using Goodwin's theory

1. In our music video it shows clear genre characteristics to the alternative rock genre, as the performance done by Douglas is similar to other typical music videos that are in the alternative genre. As Douglas uses gestures and actions that are used in the alternative genre, for example head banging and over expressing lyrics.

2. The music video also follows the idea that there is a relationship between the lyrics and the visuals. In parts there is the relationship for lyrics and visuals as the visuals emphasis the lyrics through the way of the visuals. The lyrics in the song are symbolized with the performance in the video, for example the lyrics “I’ll be the one to make you smile” as the lyrics are sung the video is on a close up of a homeless person smiling. This shows a clear relationship between the lyrics and visuals in a simplistic way.

3. Goodwin’s idea that the relationship between the music and visuals is shown in our music video in some ways. As the song is slow and downbeat, the clips are longer and cut at a slower rate to follow the beat of the music and make a relationship between the visuals and the music. During the chorus and the fast upbeat parts of the song the cutting rate is increased to follow the visuals connecting to the song.

4. The idea of the demand on the band having many close ups in the video to promote them is not seen so much in our video, but the artist has there own motif/performance style. In our video we have only a few close ups, but still a reasonable amount to promote the band. Our main concern to the demand of the label is the style the lead singer has as he always expresses lyrics through his face and hands in a way that alternative rock audiences will appeal too. As Douglas (the lead singer) uses his hands to show and emphasis the lyrics that are important and meaningful in the music video, for example the lyrics “Hold out your hands and lean upon me” Douglas reaches his hands towards the camera and puts his hands to his chest, which makes the importance of the lyrics show to the audience more easier. This idea is shown throughout the video when the video is on the artist and not the actor.

5. The only idea that is not shown across in our music video is that frequent reference to the notion of looking, i.e. screens within screens or telescopes. We have not included this as we have aimed to make it a narrative and performance video, to show the audience the skills of the artist and how the lyrics make a short story. The only shot, which slightly shows the sense of looking, is the replicated shots showing two screens that show the same shot. The treatment of particularly voyeuristic of the female body is also not shown in our video. This is only because the alternative rock genre never has this in there music videos as our research had found out, so we decided not to do this in our video and kept the females mature.

6. Goodwin’s final idea that there is often intertextual reference to films, other music vides and T.V programmes are not shown in our music video at all. We have done this on purpose, for the reason that we wanted to make our video original and creative from our own imaginations. Not following this idea turned out to make our video to be original and overall made it come to life.