Analysis of All Time Low album advert

The main feature to this album advert is the use of the comic style of the background picture used. As it is similar to the actual album cover itself and the use of putting their name in with the picture is key to help sell them and their album through this advert. The background image will appeal to the target audience attended to (the fans), as the writing and look of the picture is pop-punk rock and the fans of that genre will see this and know what genre the music is and maybe make them want to buy the album. The writing at the top of the advert is in large font and black over the yellow background to emphasis the name of the band and the name of the album to the audience. Doing this on an album advert helps catch an audiences eye to look what the writing is and then knowing what it says making them realise that a new album is out by the band All Time Low. The writing and font on the centre right of the advert is also in black and is singificant as it stands out over the yellow background and shows the audience the reviews the album has got of the magaizines that are viewed by fans of the pop-punk rock genre. The reviews help alot in this advert as it shows another view on the album and if they do have good reviews the audience will be more persauded into buying the album. The font at the bottom centre of the advert is also in black to be more visible to the audience as it has a important role on selling the album. The writing has the realease date of the album and the bonuses you have when buying the album in smaller print below the realease date. The release date is most significant in advertising the album as the audience will know the realease date and then waiting in anticaption to that date to by the album. The use of the small print below the release date is to show the bonuses on the album which is extra tracks and a live dvd inside. This helps advertising as the album has alot more inside than other albums out, with an important advertising dvd in the album of the band playing live which will appeal to the fans of All Time Low. Overall the album advert is very impressive in advertising the album, as many features come together to make a eye catching advert that looks appealing to the intended audience and makes a clear understanding of what is expected in the album, this will help with the sales of the album.

POSTED BY DOUG