Pictures.

These are a few of the pictures we took in the studio to find the perfect ones to use for the Magazine advert & CD Design pack. We took pictures from different angles, from side on views, to full on front views to try and find which style we liked. We used the black wall on some of our images, and had the lights off and used some of the spotlights. We aimed them at dougs face to create a shadow effect and to have a nice light effect over his face. We thinks this looked more like studio images which is the effect we wanted.

Posted by, Bethany.

Updated and final version of our Magazine design.

Final Design

After doing more research into different styles and designs of magazine adverts, I had different and new ideas in my head & re-started the advert.
I opened a new Photoshop page and added a main Photo of Doug, who is the lead singer in our music video. I inserted this in the middle as it will become the main focus point of the advert, and will catch the audience’s attention.
I made the background of the image black, so that and the image black and white, so it flows more and looks better.I typed the Bands name ‘ARCTITECHS’ along the top on the page in bold white writing so it stands out. I used ‘Charlemagne std’ font as I felt it looked better and matched the whole style of the band instead of using a plain font or something, and made the advert more eye catching.
I included the ‘HMV’ & ‘PLAY.COM’ logo, only small images, along the bottom, for advertisement, and to show where the Album is available to buy from. It also makes the advert look more real & authentic.

We had the idea to include a rating from a magazine. We decided on ‘Kerrang’ as this is the magazine which advertises and contains a lot about music in the same genre to the ‘Architects’ and is a magazine that would have this type of advert inside. I think the Final draft of the Magazine advert looks very realistic and done well. It matches the band, and will go well with the album design and the music video. I think the yellow stars stand out nicely on the black background, underneath the image, and just make the image attract more attention.
I used''5/5'' as it adds to the advertisment of the band and album, and is quite a realistic number compared to if it would of been ''10/10''.

I decided to write 'Featuring the No.1 Single 'Heartburn' at the side as that is the song we used for our music video, therefore it is quite imnportant, and one of the main things we have and needed to advertise. I have used the same font throughout 'Charlemagne std’ so that the advert flows together without having lots of different fonts being used. I feel it fits is nicely.

I only added the main details to the advert as i didnt want to have too much going on with it, i just wanted it to be simple, to the point, but to look eye catching and good. The black and white over the advert has a better effect compared to if it would of been in colour. It allows the pink 'HMV' logo & the yellow stars to stand out more, and grab the attention of the advert audience.


Posted by, Bethany.

first design, old draft of magazine advert.

This is my first attempt and draft of our albums magazine design. I included the name of the band at the top in bold white writing so it stands out to the audience, along with the style of the writing matching the theme and style of the band. I included things such as, ‘HMV’, PLAY.COM’ & the ITUNES logo to make it look more real and official, and also to advertise and show were the bands fans and audience are able to buy the album from.

However after looking closely at my draft design I decided I didn’t like it, and it wasn’t that good. I had a look at more research into magazine adverts and decided to re-do the design and make it much better.I opened a new Photoshop document and re-design the whole advert until I was happy with the final piece.


Posted by, Bethany.

Analysis of our music video using Goodwin's theory

1. In our music video it shows clear genre characteristics to the alternative rock genre, as the performance done by Douglas is similar to other typical music videos that are in the alternative genre. As Douglas uses gestures and actions that are used in the alternative genre, for example head banging and over expressing lyrics.

2. The music video also follows the idea that there is a relationship between the lyrics and the visuals. In parts there is the relationship for lyrics and visuals as the visuals emphasis the lyrics through the way of the visuals. The lyrics in the song are symbolized with the performance in the video, for example the lyrics “I’ll be the one to make you smile” as the lyrics are sung the video is on a close up of a homeless person smiling. This shows a clear relationship between the lyrics and visuals in a simplistic way.

3. Goodwin’s idea that the relationship between the music and visuals is shown in our music video in some ways. As the song is slow and downbeat, the clips are longer and cut at a slower rate to follow the beat of the music and make a relationship between the visuals and the music. During the chorus and the fast upbeat parts of the song the cutting rate is increased to follow the visuals connecting to the song.

4. The idea of the demand on the band having many close ups in the video to promote them is not seen so much in our video, but the artist has there own motif/performance style. In our video we have only a few close ups, but still a reasonable amount to promote the band. Our main concern to the demand of the label is the style the lead singer has as he always expresses lyrics through his face and hands in a way that alternative rock audiences will appeal too. As Douglas (the lead singer) uses his hands to show and emphasis the lyrics that are important and meaningful in the music video, for example the lyrics “Hold out your hands and lean upon me” Douglas reaches his hands towards the camera and puts his hands to his chest, which makes the importance of the lyrics show to the audience more easier. This idea is shown throughout the video when the video is on the artist and not the actor.

5. The only idea that is not shown across in our music video is that frequent reference to the notion of looking, i.e. screens within screens or telescopes. We have not included this as we have aimed to make it a narrative and performance video, to show the audience the skills of the artist and how the lyrics make a short story. The only shot, which slightly shows the sense of looking, is the replicated shots showing two screens that show the same shot. The treatment of particularly voyeuristic of the female body is also not shown in our video. This is only because the alternative rock genre never has this in there music videos as our research had found out, so we decided not to do this in our video and kept the females mature.

6. Goodwin’s final idea that there is often intertextual reference to films, other music vides and T.V programmes are not shown in our music video at all. We have done this on purpose, for the reason that we wanted to make our video original and creative from our own imaginations. Not following this idea turned out to make our video to be original and overall made it come to life.

Analysis of Linkin Parks album advert

The main feature to Linkin Park’s album advert is the use of the album cover being the main visual seen in the advert as it takes up half the advert. The helpful use for this is to show the audience what the album looks like and it also shows the track list of the album, which will encourage more people to buy the album from the songs they may know on the album already. This feature is similar to many other album adverts with no differences between the genres in the sense of selling the album from the look of the album itself. The writing used in the album advert shows the typical stereotype for the genre what Linkin Park are which is rap/nu-metal, which appeals to the target audience which is the fans of the band. This helps sell the album to the audience from the use of recognizing the fonts used for the band and that the fans will notice that and I want to look at the advert and eventually buying the album. The white font at the bottom left side of the advert shows what is included in the album which helps sell the media product to the audience as the special features in the album such as a short film about the band and exclusive web based media products that relate to the band. This helps appeal to the fans as people would love to see a live video of the band and will make you buy this product. The advert does not tell us the release date, which is a down side to the advert as people May not by it as they don’t know when it is out or where to buy it from. Overall the poster is appealing to the fans of the band and of nu-metal as the look and style of the advert attracts them, but only appeal to that certain audience which may gain a high selling media product.

POSTED BY DOUG

Analysis of All Time Low album advert

The main feature to this album advert is the use of the comic style of the background picture used. As it is similar to the actual album cover itself and the use of putting their name in with the picture is key to help sell them and their album through this advert. The background image will appeal to the target audience attended to (the fans), as the writing and look of the picture is pop-punk rock and the fans of that genre will see this and know what genre the music is and maybe make them want to buy the album. The writing at the top of the advert is in large font and black over the yellow background to emphasis the name of the band and the name of the album to the audience. Doing this on an album advert helps catch an audiences eye to look what the writing is and then knowing what it says making them realise that a new album is out by the band All Time Low. The writing and font on the centre right of the advert is also in black and is singificant as it stands out over the yellow background and shows the audience the reviews the album has got of the magaizines that are viewed by fans of the pop-punk rock genre. The reviews help alot in this advert as it shows another view on the album and if they do have good reviews the audience will be more persauded into buying the album. The font at the bottom centre of the advert is also in black to be more visible to the audience as it has a important role on selling the album. The writing has the realease date of the album and the bonuses you have when buying the album in smaller print below the realease date. The release date is most significant in advertising the album as the audience will know the realease date and then waiting in anticaption to that date to by the album. The use of the small print below the release date is to show the bonuses on the album which is extra tracks and a live dvd inside. This helps advertising as the album has alot more inside than other albums out, with an important advertising dvd in the album of the band playing live which will appeal to the fans of All Time Low. Overall the album advert is very impressive in advertising the album, as many features come together to make a eye catching advert that looks appealing to the intended audience and makes a clear understanding of what is expected in the album, this will help with the sales of the album.

POSTED BY DOUG